SAP C/4HANA, a fourth-generation, in-memory suite built for emerging business models.
It brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, commerce and beyond.
Why SAP C/4HANA for customer engagement?
Transform your business faster
SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.
Build Trusted Relationships
Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.
Create great experiences, every time
With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.
Keep up with your customers
With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time.