Predict, Anticipate, & Deliver Engaging Retail Shopper Experiences:
Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behaviour; anticipate demand; manage inventory; and deliver personalized, offers and services – wherever your customers choose to engage.
What is Retail?
SAP Retail is a completely integrated retailing system. It maps the complete set of business processes required for competitive assortment strategies, different retail formats, and ECR-driven logistics and distribution. It provides all the functions necessary for modeling business processes in a retail company.
With SAP Retail, SAP has endeavored to model the full “Value Chain,” all the links in the logistics pipeline from consumer to vendor. Retailers can thus optimize the whole array of business processes and control checks in managing the flow of merchandise and information among vendors, retailers and consumers.
The business process area “Retailing” comprises the procurement, storage, distribution, and sale of merchandise. SAP Retail supports both wholesale and retail scenarios.